Goodway has recently been awarded as the top 10 brands in Hong Kong. Steam iron and electric kettle are the two core products of the company which are especially popular. The company now has more than 2500 employers and produces about 80 kinds of household electrical appliances, from barbecue grillers to vacuum cleaners, everything is just available. Choi is the founder and chairman of Goodway Electrical Enterprise Ltd. There were more and more orders and the affiliated company manufacturing travel use irons soon became a global enterprise with great value.įolding iron was the first product which still sells well today with about 10 million Goodway irons of different models and several million of irons with famous European and American brands.ĭr. Choi began to produce small electric iron for travel use and successfully found an English importer.
Later he set up his own electronic processing factory. Choi was an electrical engineering major and applied his study during the wireless and electricity work as early as the 60s. This is one of the reasons why Goodway is so popular in the market.Dr. Besides, the pricing strategy takes most common consumers into consideration so that they can buy home appliances with good functions and nice appearances at a reasonable cost. Goodway unceasingly launches new products and keeps improving the function and appearance of the old products, which has guaranteed the ideal sales. In addition, the company even buys liability insurance for each appliance exported.
Goodway won “Great Wall” certificate standing for safety specification of China in 1997, and was the first electrical brand to be granted with Hong Kong Safety Mark by the Hong Kong Standards and Testing Centre Ltd. As many countries have safety specification and certificate requirements, Goodway knows very well and pays much attention to the quality standards.
have been sold to more than 50 countries around the world. With more than 20 years of rich experience in manufacture, the products of Goodway Electrical Enterprise Ltd. Goodway products have reached the international safety standard with world class quality level. The product designer of Goodway combined steam iron and clothesbrush and invented steam clothesbrush which can be used as iron and clothesbrush at the same time, easy to use and quite popular in the market. The company has created many new small appliances for the markets,steam clothesbrush can be the most representational example. The originality of Goodway product design can be seen from the continuous improvement in appearance, color, application and function, as well as the new inventions. Thus the local designers knowing Hong Kong and Hong Kong consumers well are in charge of the local product design while the foreign designers in charge of product design for European and American markets. Goodway employs many designers who know different markets well to design products for different markets. Goodway lays much emphasis in appearance design in addition to the safety and the functions. For household electrical appliances, the appearance and design is equally important as function, as the appliance have been one part of house decoration.